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Map of grocery store indicating the location of products from this project have been labeled.

Thank you for shopping with us!

Before you go, may we interest you in becoming a Mad Maps Project Preferred Shopping Plus Platinum Five-Star Rewards Member? In order to participate, snap a picture of products in your local store containing the words “mad,” “insane,” “manic,” “crazy,” and so on, and tag us on Instagram and Twitter @MadMapsProject, or use our hashtag, #MadMapsProject, and we will feature your finds on our website. And do be sure to follow us for all the latest updates on our growing inventory!

Thank you for choosing The Mad Maps Project for all your grocery needs. It has been a pleasure serving you.

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from wiktionary: “Adjective. crackers (comparative more crackers, superlative most crackers) (UK, colloquial) Crazy, insane.” ◼️from Fast Company blog on Mary’s Got Crackers: “when she decided to ditch a 26-year career as a psychotherapist to start a snack business, more than one person thought she'd lost her mind. Waldner just laughs and explains that that's part of the reason she named the company Mary's Gone Crackers…” ◼️ These crackers have me thinking (again) about Anna Harpin, “Dislocated: Metaphors of Madness in British Theatre”: “There is a recurrent theme of journeying that attends madness…” ◼️ How do we account for the power of psy-disciplines over that journeying language, it’s reiteration in non-psy- spaces? Who does the “going” in madness? Who makes it so?

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